Blogging is a crucial aspect of content marketing for any eCommerce store, and in particular for Shopify stores. A well-crafted blog post can drive traffic to your site, increase engagement, and ultimately drive sales. Best of all, if you write it yourself it won’t cost you anything, and each post will have your unique and authentic voice.
However, creating a blog post requires more than just writing a few paragraphs and hitting publish. In this blog post, we will discuss the six things you should consider when writing a blog post for your Shopify eCommerce store.
1. Know your target audience
Your blog post must cater to your target audience. Understanding your audience's needs, interests, and preferences can help you create content that resonates with them. It's essential to identify who your target audience is and what type of content they're looking for. For instance, if you run a fashion eCommerce store, your target audience could be fashion-conscious women aged 25 to 35. Your blog posts should be relevant, informative, and engaging to this group, and hopefully you know them well from developing your product offering.
2. Develop a clear purpose
Every blog post should have a clear objective. What do you want to achieve with your post? Do you want to inform your audience, persuade them to make a purchase, or entertain them? You might want to educate them on how to use a new product, or simply start a conversation that they can respond to in the blog comments.
Your post's purpose should dictate your writing style, tone, and structure. For example, if you're writing a blog post to inform your audience about a new product release, your tone should be informative and descriptive. However, if you're writing a blog post to entertain your audience, you may want to incorporate humor or a personal story.
3. Use engaging headlines and consider keywords
Your blog post's headline is the first thing your audience sees. It should be engaging and attention-grabbing to entice readers to click and read more. A good headline should be clear, concise, and give readers an idea of what to expect from the post. You can also use power words, questions, or numbers to make your headline stand out.
In addition, blog posts can rank for organic traffic so consider search keywords and include those in your headlines as well as your ‘body copy’. Just make sure you don’t give in to the temptation to add too many. Keyword stuffing is something search engines have gotten very good at identifying and penalizing.
4. Incorporate visuals
Visuals are an essential aspect of any blog post. They can break up long chunks of text and make your post more visually appealing. Incorporating images, videos, or infographics can also help illustrate your points and make your content more engaging. Be sure to use high-quality visuals that are relevant to your post.
Also, ensure images are optimized for search engines. The two things to consider here are image file size (so the page loads quickly), and the alt_text, so search engines like Google know what the image is about. To compress images Squoosh is a useful tool.
5. Include a call-to-action
Every blog post should include a call-to-action (CTA). A CTA is a statement that encourages readers to take action, such as making a purchase, subscribing to your newsletter, or following you on social media. Your CTA should be clear, concise, and relevant to your post's purpose. Be sure to place your CTA strategically, such as at the end of your post or within your content.
6. Promote your post
Once you've published your blog post, it's essential to promote it to reach a wider audience. You can share your post on social media, include it in your email newsletter, or even run paid advertising to drive traffic to your site. Be sure to track your post's performance and adjust your promotional strategy accordingly.
Writing a blog post for your Shopify eCommerce store requires careful consideration and planning. Knowing your target audience, developing a clear purpose, using engaging headlines, incorporating visuals, optimizing for SEO, including a call-to-action, and promoting your post are all crucial elements to creating a successful blog post. By following these tips, you can create content that drives traffic, engagement, and sales for your eCommerce store.